Tuesday, June 4, 2013

Coffee, Capital and You!

"HERE IS YOUR CUP OF COFFEE"- Heart Coffee Roasters from shelby menzel on Vimeo.
filmed and edited by Shelby Menzel for Heart Roasters in Portland, OR.

An intriguing short film that shows fundamental aspects to the operation of the marketplace and consumer choice. A cup of coffee that one buys for 1,3 or even 5 dollars, is quite minuscule compared to what it would cost the individual per cup, if he were to do it himself. The clip shows how capital, the division of labor and market demand come together, without the need of a central planner, to provide a good desired by millions.

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