Sunday, June 16, 2013
The Power of Conformity
The Elevator Experiment from Miguel Paulo Flores on Vimeo.
A group conformity experiment that relates to Solomon Asch's experiment.
While many of us (and the laughing audience too) believe that "I would never do such a thing!", the reality of conformity and standardization is obvious. With too wide a variation, productivity and efficiency become an issue and hampers growth (economically and socially). Because of this, we as a species have evolved within degree to conform for survival and "social" reasons. Conformity enables the human mind to construct easy to understand concepts, from very complex and complicated realities. But with this comes the loss of spirit, the loss of individuality. So next time, when out shopping or with friends, think about this clip and ask yourself, "Are you turning around because everyone else is?"